Customer Retention Masterclass

What's the difference between customer retention and customer loyalty? Loyalty is a symptom, and retention is the cause. This course, you'll learn how to develop a customer retention strategy that helps you keep your customers loyal. 

It will also show you the key ingredients for customer retention, including how to make customer follow-up meaningful, memorable, and personal.

What you’ll learn:

• Key ingredients for world-class customer retention
• Calculating customer lifetime value
• Preventing customer loss
• Driving revenue growth through retention
• Identifying your most valuable customers
• Leveraging customer data
• Learning to observe behavioral changes
• Bringing back lost customers
• When and how to use automation