Persuasive Selling

Understanding how people think and behave is key to mastering the art of persuasion and an essential ingredient to any successful sale. This course draws on the work of social psychologists and behavioral economists to provide concrete, actionable items and transferable ideas to each stage of the sales process.

Learn the eight psychological concepts that you can employ throughout the sales workflow: reciprocity, liking, social proof, authority, consistency, scarcity, compare/contrast, and because.

Learn how these concepts play a role in the early stages of the sales cycle, as well as how they can help you realize the qualities of your ideal client, deliver presentations, handle objections, negotiate, close, and ask for referrals.